Which is better
Zoho or Salesforce?
CRMs or Customer Relations Management systems are what companies use to store customer data, track sales and service activities, forecast revenue, and measure the efficacy of marketing programs. It is the software system that helps business owners nurture their relationships with their clientele.
As CRM helps within so many important areas, it has become invaluable and a quintessential business tool. Contact management on a vast scale is the core function of any customer information system. You will need a way to store and manage data for every kind of contact, everything from leads to business partners.
But there are a few CRMs to choose from, and as a business, you need to pick the right CRM software for you. As a cloud CRM software partner, we at The CRM Team believe that technology adoption is easier when you have a supportive team helping you.
So which is the best CRM for you?
The two leading CRM Software that many small businesses implement are Zoho and Salesforce. But what is the difference between Zoho and Salesforce?
Zoho
Zoho is such a popular choice for Australian small & medium businesses due to the ease of use and affordability it provides its users. It gives businesses an affordable CRM tool that integrates well with any other Zoho or 3rd party software, and will give your team an easy-to-use system that has the most powerful automations for any CRM on the market.
Zoho started in 1996 and most of their customers are small businesses in many areas within commerce, technology, consulting, media, and real estate industries. However, they are not limited to small businesses and offer solutions for companies of every size and industry.
Salesforce
Compared to Zoho, Salesforce is the most popular CRM on the market by market share and revenue. Founded in 1999 it’s leading the charge boasting over $13 billion in revenue and employing 36,000 people. Their customers include Coca-Cola and Delta Air Lines.
Pricing - Zoho
AUD $60.5 per user per month
Zoho offers a three-tier system that varies in price. From standard to professional to enterprise, they have a tier tailored to your specific needs. They are considered the more affordable option of the two, with their enterprise tier being 90 percent less expensive than Salesforce.
Pricing - Salesforce
AUD $210 per user per month
Salesforce offers different products within their systems. Their most popular products are Sales Cloud, Service Cloud, or Marketing Cloud, these are all priced separately. Within each they offer differing price structures. For example, Sales Cloud comes in four editions: Essentials, Professional, Enterprise, and Unlimited.
Zoho V Salesforce
Both CRMs provide a cloud customer experience that is enjoyable, keeping you well informed at every stage of your transformation and offering great support. Zoho customisation services give you a truly customizable solution that can be modified as needed to fit your business.
Use custom fields, buttons, and layouts to capture various information from your prospects, create custom views, relate information, test customization before rolling out, and even localize the language and currency to fit your users.
The Salesforce database stores customer data, communication history, related activities, and more for every contact. They offer a virtual CRM assistant known as Einstein AI for insights such as predictive lead scoring.
As a more recognized company, they offer more round the clock support. you can track their activity in real-time and move them seamlessly into your sales pipeline.